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No scheduled software releases, just continuous improvement. There are also many completely free applications (which usually make their profit by selling ads and/or information about their users) of which O’Reilly uses Google as an example: “None of the trappings of the old software industry are present. Many services also sell licenses, and these subscriptions are billed monthly, not bought to ”own” (as previously). Many services are free at least to start with and profit is made by add-ons, which are bought each separately.
Through crowdsourcing new ways of doing business and earning money have also emerged. Governments use Web 2.0 to engage citizens in democratic processes (and to improve the legitimacy of democracy) and companies use Web 2.0 both in their external and internal communications and knowledge management. They are actively taking part: users create user profiles or accounts, they comment on the things they read, they create their own platforms for sharing their ideas and knowledge, companies try to engage their customers to gain more publicity and also more and more to get their customers’ help in e.g. The users of Web 2.0 are not just searching for information and reading what is there. Web 2.0 is based on the internet users participating in the creation or sharing of information and any other content in the internet by using different web based applications. O’Reilly (2007) himself defines Web 2.0 as a platform.
Web 2.0 refers to the internet as an engaging venue (as opposed to the static nature of Web 1.0, which was mainly used to distribute content). The opening marks by John Battelle and Tim O’Reilly are often mentioned as the start of a wider use of the term.
The term seems to have gained popularity, however, in 2004 after the first Web 2.0 conference hosted by O’Reilly Media and MediaLive. According to Wikipedia (1) the term was first introduced by Darcy diNucci in 1999 in her article ”Fragmented Future”. There is no clear definition for Web 2.0 and it has been used to describe a very wide variety of different things.